.2024 has been an unstable year for adtech funding.U.S.-focused adtech start-ups, when accustomed to running into billions in equity capital every year, have brought up virtually $360 million so far this year, putting it on the right track to become the industryu00e2 $ s slowest year in over a many years, every Crunchbase data. That downturn results from market saturation, increased governing pressures, and also economic uncertainties.ADWEEK talked to five VCs who remain to purchase adtech firms, even with these difficulties, about what they are trying to find and also what they avoid. Possibly unsurprisingly, these clients are actually targeting chances in privacy-focused technologies as well as industry-specific locations like connected television.